What is a Website?

A website or a Webpage is a web-property available on the internet which allows a business owner to make a global presence for his/her own business. A website or a webpage mainly consists of two things the first one is the domain name of the website while the other one is the hosting. A domain name is the name of the website which is commonly known as the url of the website while hosting is referred to as the space on the internet where your website relies on the internet.

A website consists of a lock icon which is commonly known as an SSL certificate through which we can have a secure connection on the internet. A webpage with an SSL certificate is said to be more secure as well as safe for the webpage visitors who are trying to make a financial transaction through the payment gateway.

Why should you have a webPAGE for your business?

Importance of having a webpage for your business, here are the following reasons:

1  Global Presence: Having a website or webpage in your own name helps you to get a global presence. Anyone from anywhere in the world can have access to your web property.

2  24*7 Accessibility: By having a webpage for your business, you can very easily get a global presence for your website. Anyone at any time can log in to your website and can make their important decisions.

3 Trust: Having a webpage for your business enhances a factor of trust among your fellow users. Your fellow customers can have faith in your brand name by having a website.

4 Credibility: A good webpage gives credibility to your business.

5 More Professional:  Having a website or a webpage lets you be more professional

6 Greater Audience Reach:  A webpage for your business helps you to get more audience reach for your brand as well as your business.

7 More user engagement: A webpage helps you to get more user engagement for your brand as well as for your business.

8 Increases company visibility: A webpage increases transparency as well as the visibility of your business.

9 Low-cost marketing opportunities: When compared with a traditional mode of business an online business lets you to market your business with less marketing expenditure as well as more reach which we may in the field of marketing called digital marketing.

10 Useful for creating a sales funnel: One of the best benefits of having a web property is that you can create a sales funnel for your business where you can do awareness, lead generation by means of the lead magnet, follow up very efficiently.

How to market your website and bring high-quality traffic in it?

Once you have created a proper webpage, the next important thing that you may need to do is to market it efficiently to increase the flow of the targeted audience into your webpage. This can be achieved by the means of doing the proper SEO of your website, social media marketing as well as search engine marketing.

I hope this article might have added some value in your life and thanks for reading.