Marketing is defined as the way by which you are selling a product or service to a particular set of audience. It is an act of showcasing your product or service and creating an urgent desire to buy that particular product in the minds of the customer. Therefore in order to increase your business, the following are the types of marketing strategy you can adopt: 

1 Tradeshow Marketing: This is a kind of marketing strategy which is done over a tradeshow meeting. A tradeshow is a place where all the members belonging to one particular industry are under one roof. Here you can showcase your skills/products in a very lucrative and attractive manner.

2 Niche Marketing: Niche Marketing is a specific style of marketing where you are marketing your product/service to a small specific set of audience. Here you can very easily cut down your competition in a very efficient manner. 

3 Social Media Marketing: Social media marketing is the way of marketing your product or service by means of social media platforms like Facebook, Twitter, Instagram, Linkedin, Snapchat, etc.  Over the past few years, there has been a tremendous increase in the usage of social media as a result of which these social media platforms act as a great platform to market your product/service.

4 Freebie Marketing: Freebie Marketing is the way of marketing your product/service by offering something free to your fellow customers. This kind of marketing strategy is highly useful when you are selling something big by offering a small thing for free.

5 Undercover Marketing: It is a kind of marketing strategy in which you are trying to make your customers wait for your product or service by creating an urgent sense of desire. For instance, you can make use of the terms like coming soon.

6 Outbound Marketing: Outbound Marketing is defined as the way of marketing your product/service by reaching towards your fellow audience/customers. 

The traditional way of marketing are one of the best examples of outbound marketing strategies. 

7 Inbound Marketing: Inbound marketing is defined as the way of attracting your targeted audience by means of various inbound marketing strategies like optimizing the keywords of your website, by optimizing your youtube channel and various other social media platforms. One of the most important things you may need to note is that inbound marketing will always cost you less than outbound marketing strategies.

8 Digital Marketing: Digital Marketing is defined as the art of marketing your product or service by the means of digital platforms like Google search engine, Google Maps, Facebook, Twitter, Instagram, Linkedin, and many more. Digital Marketing is a very vast area of the domain this includes market research, website design, SEO, search engine marketing, email marketing, content creation, content marketing, app store marketing, and many more.

9 Cross Promotion: Cross Promotion happens only when two similar brands are having a non-competing product but having a similar set of the targeted audience. 

In the case of cross-promotion, the marketing reach of your product increases by minimizing the marketing expenditure.

10 Influencer Marketing: Influencer marketing is defined as the way of reaching your targeted audience by means of a social media influencer who is having a good number of subscriber base.

I hope this article might have added some great value in your life as well as your career. Thank you for reading.