Social Media Trends for 2025 is going to be among the top searched search terms in the digital marketing space. But before we predict the future of digital marketing or social media we may need to analyze few trends like the current social media trends, the current status of the online searches, and also the current marketing strategies.

Digital Marketing trends, Social media trends in 2020-2021

The era of 2020-21 was more inclined towards the voice SEO which means instead of typing the search term on Google search bar most of the people used to speak directly to the search bar. This further resulted in new types of search terms like before every keyword like “What”, “How to”, “When”, “Which” etc. This was a little bit about the SEO trends of 2020-21. Apart from the regular website optimization, there was also one thing that came into trend known as app store optimization. In the near future, social media trends will be more inclined towards voice over command.

Now when it comes to social media more types of marketing trends evolved like memes marketing, curated content strategy influencer marketing, stories, video marketing, youtube SEO, video sales pitch, and many more.

When it comes to social media sites like Facebook there came a powerful research tool called “Facebook Audience Insights”. This tool helped to narrow down the targeted audience in a very effective manner.

Now when it comes to the trend of email marketing as well as display advertising. In the field of email marketing, marketing automation, as well as sales, funnel strategies started taking place.  And, therefore a new thing in the marketing industry has started taking place which is also known as programmatic advertising. Programmatic Advertising is the process of automated buying and selling of online advertising.

 Future of digital marketing 2025:

1 Virtual Reality:  When it comes to engaging storytelling as well as emotional intensity virtual reality emerges as a key tool for marketers to bring more engaging, interactive as well as personal experiences for the users. As the market size of this emerging technology increases, it will soon become a standard part of the marketing campaign in the near future.

2 Data-Driven Decision Making:  As we know that data is the new oil for industry 4.0 therefore a lot of decisions will be made on the basis of data that is collected extensively. Efficient data-driven decisions will help us to bridge the gap between consumer demand and the supply. In the near future, we can expect for the internet of things as a result of which more & more devices would be getting connected to the internet. This will further help the marketers to segment their audience at the right time, at the right location, and also at the right device.

3 AI-based approach in Marketing: In the near future brands will have the capability to optimize their branding campaigns on the basis of their performance.  This may also help to increase customer satisfaction. By 2025 more & more marketing campaigns will be data-driven 

4  Messenger Marketing | Chatapp Marketing:  Over the past few years, I have seen messengers being more than just the regular chat application. The social media tech giants also make use of these chat platforms for advertising, this why because our attention is getting monetized. In short, if you are not paying for the product then you are the product.

5 Making use of virtual assistants for Lead Generation: By 2025, one of the best uses of AI will be useful for lead generation. If you have a website with really good traffic, then by making use of chatbots you can collect your website visitor’s name, email id, and contact number. Apart from this, you can also make use of a lead magnet.

Conclusion

As the world is continuously moving ahead for a digital transformation. If the modern marketers have the ability to change according to the future, then they can convert more leads into sales by means of an effective digital marketing strategy. AI will definitely bring more tools, shortcuts to an efficient digital marketing strategy. As a result of which the brands will have the power to target the right audience at the right time and the right device. According to me, these were some of the changes through which we can predict the future of digital marketing. I hope this article would have added some light to your knowledge, Thank you for reading.