Introduction to SEO | Search Engine Optimization

SEO or Search Engine Optimization refers to optimizing the website in accordance with the search engine results. Search Engine Optimization involves bringing a website in the top search results of a particular search result or bringing more and more traffic to a particular website. Search Engine optimization involves both on-page as well as off-page optimization.

How does a Search Engine Optimization work

Top search engines like Google and Bing do make use of bots as well as crawlers to index a particular page and based on that they hundreds of several factors into their account before bringing a page in its top search results.

Types of SEO 

1 Technical SEO: Technical SEO involves the use of the technical specifications in order to meet the demands of the search engine algorithm. In order to do technical SEO in a better manner you can make use of robots.txt, sitemaps.xml, indexing, crawling, proper site structure, navigation, finding thin and duplicate content on your website, rendering of the website, making use of the structure data of the website.

2 On-Page SEO: On-Page SEO or on-page optimization involves the use of optimizing the pages of the websites by the means of appropriate keywords that can be very efficiently used in the content as well as the URL of the website. This involves the use of optimizing the alt-text of the images used, loading speed of the website, content of the website, title tag of the website, meta-description of the website, slug, and basically the size of the images that we are using on the website.

3 Off-Page SEO:  While Off-Page SEO involves the use of link building as well as brand promotion through external means in order to bring more and more high-quality traffic to the website. Link Building involves the use of building high-quality backlinks for the website. Basically in the case of link building a good backlink is build only on that website which has a very good domain authority with less spam score.

Brand Promotion involves the use of promoting your website by the means of social media platforms and by bringing high-quality genuine traffic to your website. This may involve the use of social media marketing websites for promotion.

4 Content SEO: Content SEO involves the use of high search volume and low competition keywords for optimizing your content. Therefore before creating high-quality content you need to do proper keyword research in order to bring quality traffic to your website. You can make use of proper keyword research tools to bring high-quality keywords, LSI keywords in order to popularly segment your piece of content.   

5 Local SEO: Local SEO involves the use of local keywords in your content in order to bring it to the search results of the search engine. This can be the mix of the right keywords along with the right content in your overall SEO strategy.

6 Domestic/International SEO: While international SEO involves the use of international keywords in your content in order to bring it to the search results of a particular search engine. This involves the use of the right keywords along with the right content in your overall SEO strategy.

Emerging trends in google search engine:

1 Local Search:  The number of people doing local searches is increasing day by day. Therefore you can make use of local keywords as well as city names to improve your search as well as in the top search results of Google.

2 Image Search: More and more people are making the use of image searches to gather information about a particular object or a thing.

3 Video Search: In the case of video search “Youtube” is the second most search engine in today’s world in terms of video search. Therefore, in order to increase your brand visibility better, you can create excellent videos to market it better.

4 Voice Search: Nowadays people are making use of voice searches in order to look for any result. As a result of which they will be asking for questions in order to search better. Therefore your optimization technique must also be in accordance with that requirement.

Factors affecting the SEO of a website:

1 Title Tag

2 Meta Description

3 Slug

4 Website Loading Speed

5 Size of the images

6 Alt-tag of the images

7 Url structure

8 Domain authority

9 Backlinks of the website

10 Spam Score of the Website

11 Quality of the content of the website

12 Keywords of the website