Introduction to Digital Asset Management

Digital Asset Management means managing all your online digital assets efficiently as well as properly.  In other words, Digital Asset Management refers to the management of all your digital properties such as blogs, emails as well as video content. Digital Asset Management also involves the use of online reputation as well as brand reputation.

This involves the use of better branding strategies for yourself as well as for your clients. It is also known as an Asset Management System where you manage as well as organise  all of your digital assets efficiently.

What is a Digital Asset ?

Digital Asset refers to online content that may either be in the form of a blog, email, or a video that was either created offline but now is present on online server space. When compared with the offline content digital assets are among the highly valuable contents, which once retained as well as managed efficiently can give a good amount of ROI.

Types of Digital Assets

Digital Assets are of the following types:

1 Written Asset: A written asset is usually in the form of a text in the online world. This typically in the form of a blog or an article which a person can read as well as can share it to others. The best of having a written digital asset is that you can monetize it by means of ads.

2 Video Asset: A video asset is usually in the form of video content which may involve the use of various video sharing platforms like Youtube. If your particular youtube channel has a good subscriber base then you can very easily monetize them and can make money.

3 Audio Asset: While an audio asset is in the form of a podcast which a user can hear again and again as well as can share in his fellow groups. Similarly you can also monetize all your audio assets by means of various ad campaigns and drive revenue from them.

Inclination of digital asset

Digital Asset Management is more inclined towards the strategy as well as the online brand building and reputation. It is also known as media asset management. One of the key benefits of having a digital asset is that you can make money by monetizing it.