Digital Marketing Jobs and its scope in enhancing the overall business growth is a topic which needs to be addressed. Over the past few years, the number of internet users in India has increased tremendously as a result of which more and more brands want to increase their online presence. As a result of which there has been a tremendous rise in the demand of digital marketers in the industry. When compared with the traditional software jobs digital marketing jobs have less competition with more number of vacancies. 

One of the best parts of this digital marketing industry is that a digital marketer can not only opt for job, he can do freelancing, he can create several sources of income like monetizing a website, monetizing his or her own youtube channel as well as can do affiliate marketing for many tech giants.

Some Key Benefits of Digital Marketing:

1 Digital Marketing is cheap: When we compare with the traditional mode of marketing, digital marketing is really cheap as well as more efficient for generating revenue online. 

Why is Digital Marketing cheap ?

When we compare with the other traditional forms of marketing where the platforms with a large number of audiences as well as subscribers. Digital Marketing will offer you various platforms with a good number of people present online.

Traditional Forms of Marketing involves Print Media, Television Ads and Radio Advertisements.

2 Digital Marketing gives you valuable insights: Digital Marketing makes the use of various analytic tools which helps you monitor the performance of your website as well as application.

When compared with the traditional form of marketing you will not be able to get the insights of when and who clicked in any of your campaign as well as marketing ads. Digital Media offers you a plethora of insights to monitor your brands online presence as well as the customer engagement.

3 Flexibility to make use of the content as a lead generation tool: One of the best parts of Digital Marketing is that it allows you to create your own online content and to generate the lead using a lead generation form through various video ad campaigns. 

When we compare this with the traditional form of marketing you will not be able to get the flexibility to generate any lead online.

4 Here you can get a high ROI on your digital campaigns: In the case of a traditional form of marketing, you will not be able to monitor the ROI of your campaigns. 

Here by means of the digital media, you get access to various analytic tools like google analytics, LinkedIn analytics, youtube analytics to fetch all the insights required in improving all the marketing strategy. 

5 You can compete with many large corporates: By means of the digital media tools, you can very easily compete with big brands in terms of revenue as well as an online presence.

In the era of 2020, Digital Marketing has become a need for every business not only to increase their customer engagement but also enhance their online presence.

6 More Reach as well as greater visibility:  More and more your ad campaign as well as your social media content reaches more will be your social media engagement with your fellow customers.

When compared with the traditional form of marketing, digital media helps you to increase your brand reach within a very limited budget. Traditional Form of marketing does not give you this flexibility.

7 Competitor Research adds a key value: A traditional form of marketing does not gives you the flexibility of doing the competitor research. You have to move door to door in order to do your competitor research. 

While Digital Marketing gives you the flexibility to do the research about your competitors online or from the comfort of your home. A good competitor research helps you to set a benchmark for your targets and goals which needs to be set up.

8 You can very easily improve your outreach: A good competitor research helps you to grow organically without increasing your marketing budget. This kind of outreach is further known as inbound marketing where you become a center of magnet as well as an attraction for various customers as well as the clients.