Introduction to Digital Marketing

Digital Marketing is defined as the art of marketing your products and services by the means of various digital platforms like Google, Facebook, Twitter, Instagram, Google Maps, Linkedin and to increase the presence of your brand in these digital platforms and to bring more and more traffic towards your website or application.

Today, the scope of digital marketing has increased very much and the demand for skilled digital marketers in this industry has taken a J-Curve. Today more than 2 Million Jobs are available in the market right now and this number is further expected to grow.

Modules in Digital Marketing:

Digital Marketing consists of the following modules

1 Market Research: Before starting any business one of the most important things that a business owner needs to do is thorough market research about the problems, needs, and wants of his consumers. 

According to research business is said to be successful only when the skill set of the business owner and the demand of the market is met. Market Research helps you to gather more insights about your targeted audience as well as your competitors.  From this data, you will get to know more about what your fellow competitors are doing, their key strengths as well as their weaknesses. Therefore on the basis of this data, you can devise a strategy to capture your targeted audience.

2 Website Design: Once you have thoroughly analyzed your targeted market as well as your competitors and finalized your product or service that you are going to launch. Then comes the process of creating a powerful website that will serve a platform between the business as well as the consumers. 

In order to create a powerful website, you can make use of content management systems like WordPress, wix.com for designing the website. And if you are really excellent at coding then you can make use of javascript as well as python Django files to create a powerful website.

3 Search Engine Optimization: Once you have created a powerful website, then the second most thing you have do is its search engine optimization which is really important in order to improve the overall search engine ranking of the website.

Search Engine Optimization involves to sides one is the on-page optimization while the other one is the off-page optimization. On-Page optimization is more about optimizing the title tags and alt-tags of the website. While Off-Page optimization is more about creating your backlinks and sharing your content as well as make your content viral. 

4 Search Engine Marketing: Search Engine Marketing involves the use of Google ads in order to reach up to your potential customers. Google ads involve the use of the following display ads, video ads, shopping ads, Google search ads and various app installation campaigns.

Note: In the field of digital marketing, google ads is considered as the most expensive platform when compared with the other platforms.

5 Social Media Marketing: Social Media Marketing makes the use of various social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and many other platforms to market the content organically as well as efficiently. 

In order to become a social media influencer or to improve your digital branding, you need to be good at graphic designing, video editing as well as content creation.

6 E-Mail Marketing: In order to reach your potential customers one of the best ways is to do e-mail marketing to your clients as well as your potential customers. In order to do e-mail marketing efficiently, you can make use of tools like SendGrid and Mailchimp.

In the case of e-mail marketing, if you have a conversion rate of above 20% then it is said to be good.

7 Content Creation: In the era of 2020, high-quality content is not only the king but it is your kingdom. If your content has a high value then consumer retention will automatically increase organically without the use of any paid ads.

8 Content Marketing: Now the game ends not only by creating high-quality content but you also need to market it out in a very efficient and organic manner. The more the content is marketed the more will be the chances of conversion of your leads into the sales in your marketing funnel.

9 App store optimization: Now if you have created a good android application for your business then the next important thing is to optimize it in the play store in order to increase its overall downloads as well as searches in the android app market.

10 E-Commerce: If you are really an efficient digital marketer then you can start your own e-commerce store and become an entrepreneur.

11 Dropshipping: Dropshipping is the way of selling others products in your own digital platform. Moreover, it is very much closely related to having an E-Commerce Website.

12 Freelancing: Freelancing is the way of undertaking multiple digital marketing projects simultaneously and start working on them.

13 Graphic Designing: Graphic Designing is the art of creating excellent graphics in order to increase the social media engagement more.

I hope this article might have added some value in your life as well as career. Thankyou for reading my blog.