Impact of Artificial Intelligence 

Impact of Artificial Intelligence in Digital Marketing is one of the most widely searched topics on the world wide web these days. Artificial Intelligence is the branch of computer science that deals with automation, machine learning, deep learning, and many more technologies. Basically, it’s all about how a computer thinks and its capability of taking its own decisions on the basis of given data sets. According to some industry folks, AI  will be the 4th industrial revolution. As a result of which every non-tech company will become a tech company in the near future.

Some of the key applications of artificial intelligence are in the field of robotics, speech recognition, image recognition as well as natural language processing. According to the sources, the AI will replace all those jobs which are highly repetitive in nature and also which take very little time.

Impact of Artificial Intelligence on Digital Advertising and how artificial intelligence in transforming the world of digital.

                   Future of AI in Digital Marketing

Now when it comes to Digital Marketing or Digital Advertising, I’m sure that AI will dominate the following segments:

1 Voice Searches: Voice Searches have been there in the trend since the year 2019. I still remember the time when one of my friends started speaking to his phone by saying “OK Google”. This was just the beginning to the voice searches, nowadays people don’t have the patience to write their search terms over the google search engine. As a result of which they simply ask google about their search term. This will further make a change in the search optimization of the keyword along with a question mark.

This type of searches may include search terms such as “places near me”, “restaurants near me” and many more.

2 Ad Targeting: When it comes to online branding and promotion. Ads play a very crucial role. One of the main applications of AI is here to target the right audience at the right time. Therefore it can improve the ad reach on the basis of the user’s search pattern, interest likes as well as purchasing behavior.

One of the best applications of artificial intelligence in ad targeting is google ads. This is just an instance of how artificial intelligence affects digital marketing.

3 Content Creation & Curation:  By means of artificial intelligence or AI tools we can get a predictive analysis of what is trending in the market right now. What type of content is getting more likes as well as dislikes.

This kind of data analysis will help us to get more insights about what actually the customers are liking. Artificial Intelligence has the capability to write 2000 articles per second.

4 A/B Testing: A/B testing is basically a marketing tactic to perform which ad is performing better and accordingly give more emphasis to the ad which produces better results as well as better outcomes which are also known as leads.

One of the main application of artificial intelligence here is to test over a large number of data set and bring more efficient results.

5 Lead Scoring: AI can be used for lead scoring. This a methodology to prioritize a lead in accordance with their buying urgency. As a result of which AI algorithms can sort leads as hot, warm and cold lead respectively.

• Hot Lead –  A hot lead is a lead or a prospect who is ready to buy your product immediately.
• Warm Lead- A warm lead is a lead or a prospect who is interested to buy your product or service.
• Cold Lead-  While a cold lead is a lead or prospect who is not ready to buy your product or service.

 

6 Predictive Marketing: Predictive Marketing is a type of forecasting technique to predict the future on the basis of the past data. This technique mainly makes use of the technologies like data mining, machine learning and artificial intelligence. The AI algorithm analyzes the purchasing frequency of the customer as well as the online behaviour of the customer. Artificial Intelligence has the capability to analyze the needs and preferences of the customer. This kind of a marketing technique helps to know what the consumers exactly want or can predict about their future needs.

7 Impact on ROI (Return on Investment): Now when we talk about the return on investment the automation tools as well as artificial intelligence will save a lot of money as well as time which instead the companies used to invest on the repetitive tasks.

8 E-Mail Marketing: Over the past few years the strategies in email marketing have changed drastically. Nowadays the success of email marketing campaigns depends upon the automation tools that you are using, follow-ups and more importantly the sales funnel strategies.

Also, some of the major brands are making use of AI to reach their targeted audience in the most efficient manner. 

 

9 Marketing Automation: When we talk about artificial intelligence in general automation is the most basic skill. Before the application of intelligence, there would a lot of automation on all the repetitive tasks that have been applied to the process. Right now in marketing, there are so many automation tools available to automate your marketing process. Also, there are many automation tools to automate the workflow of marketing campaigns. 

10 Data Analytics: Artificial Intelligence plays a very huge role in the data analytics as well as future prediction on the basis of current trends in the consumer data. This data involves the use of demographics, geography, gender as well as many other factors.

So basically these are the key areas where there is an  Impact of Artificial Intelligence on Digital Marketing.

Conclusion

Artificial Intelligence has the capability to solve complex problems that the human mind can’t solve. As a result of which it can eliminate a lot of old jobs and may create a path of new sector jobs for the next industrial revolution 4.0. Now when it comes to the application in the digital marketing industry this will definitely help in getting the insights as well as the consumer behavior over the large sets of data. So, finally, I would like to conclude this blog by saying artificial intelligence is the biggest technological development in the whole of mankind but when it comes to creativity as well as strategic thinking no algorithm or computer can replace a human. Impact of artificial intelligence on digital marketing will be more inclined towards the tasks which are more repetitive in nature.