Introduction to Search Engine Marketing

SEM or Search Engine Marketing or Google Adwords is the way of attracting your clients or your customers by means of paid listings in search engines like Google, Bing, etc. When we compare search engine marketing or Google AdWords with search engine optimization (SEO), Google Adwords is comparatively costlier than search engine optimization.

SEM is very helpful when you are targeting international clients as well as the customers.

Types of campaigns available while doing the search engine marketing campaigns

Google Ads involves the following types of search engine marketing campaigns:

1 Sales Campaigns: Google Ads gives you the flexibility to make sales campaigns for your products as well as your services. The following are some of the types of ads available in the sales campaigns search ads, display ads, shopping ads, video ads, automated ads as well as discovery ads.

These kind of sales campaigns will help you to increase your sales thus overall your business revenue.

2 Lead Generation Campaigns:  Google Ads gives you the flexibility to make Lead Generation Campaigns for your products as well as your services. The following are some of the types of ads available in the Lead Generation Campaigns search ads, display ads, shopping ads, video ads, automated ads as well as discovery ads.

These kind of Lead Generation campaigns will help you to increase you to get more high quality leads thus generate the overall business revenue.

3 Website Traffic Campaigns: In order to increase the traffic to your website Google Ads gives you the following ad campaigns such as search ads, display ads, video ads, shopping ads as well as discovery ads. But while making these kind of campaigns you must make sure that you must have a proper landing page in order to increase the conversion of your customers.

4 Brand Awareness and Reach Campaigns: Branding is one of the most important fundamentals while building your online marketing strategy. Digital Marketing gives you the flexibility to increase your brand reach without creating any hole in your pocket. Therefore in the case of Google Adwords, the following are the types of ads available first is the display ad and next one is the video ads.

5 App Promotion Campaigns: In order to do the app promotion campaigns, Google Ads allows you to market your app in the android as well as ios platform.

6 Product and Brand Consideration Campaigns:  In order to create any product as well as brand consideration campaigns google ads offers you the flexibility of display as well as video ads.

Steps to do Search Engine Marketing or Google Adwords

In order to do a search engine marketing or sem for any product or service. First, you may need to analyze what exactly are your customers searching for your product or service in your respective search engine like google or bing. You may need to find the low competition as well as the high search volume keywords in order to stand out in a crowded market place like Google, Youtube etc. 

Once you have done a proper research about your targeted keywords as well as your audience base then you need to choose your respective marketing as well as the ad campaign in which you need to target.

Which is better SEO or Google Adwords 

Well,  this is one of the most debated questions in the digital marketing industry. Therefore one of the most sought after solutions is that if you have a decent budget as well as a limited time frame to draw your customer’s attention. Then, you can make use of Google AdWords or sem reach your targeted audience quickly as well as efficiently.

I hope that this article might have added some value in your life as well as your career. Thankyou for reading this blog patiently.